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Joe Lacey

BLOG
/bläɡ/ noun – a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Yep, that's my blog!

Trick or Treat 365 Coloring Book

9/10/2019

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Trick or Treat 365 Halloween Coloring Book by Crayola. Written, designed and illustrated by Joe Lacey.
Trick or Treat 365 Halloween Coloring Book by Crayola.
Trick or Treat 365 Coloring Book
INCLUDES:
• 64 Silly-Spooky Coloring Pages
• Halloween Sticker Sheet
• Metallic Foil Enhanced Cover!

From the back of the book: Who says it has to be October 31st to enjoy the spooky fun of Halloween? Join the all-year celebration with a ghoulish cast of madcap monsters who just want their mummy. 64 pages. Ages 3+

The holidays are here and we're kicking them off with this really cool coloring book from Crayola! Trick or Treat 365 started off with a brainstorming session over the phone with the creative director at Crayola. "What would the Halloween monsters do when it's NOT Halloween? What if they lived next door to you and me?" These are monsters that have the same life experiences as you and I.

• The Wolfman has a bad hair day...
• When Frankenstein isn't mowing the lawn–he's taking selfies...
• The Mummy has laundry to iron...
• The Skeleton is pumping up at the gym so he can look buff...
• Drac is moonbathing at the beach!

Did I mention that the swamp monster has to take swimming lessons in the baby pool? Well, he does! And you're not the only one who finds this funny! Look for "the laughing ghost" who pops up throughout the book. He thinks all of this is a scream!

The book also has mazes, dot-to-dots, puzzles, and a full color sparkly effect sticker sheet. The pages are perforated for easy removal.
Trick or Treat 365 Halloween Coloring Book by Crayola. Written, designed and illustrated by Joe Lacey.
Coloring pages from the Trick or Treat 365 Halloween Coloring Book by Crayola.
Trick or Treat 365 Halloween Coloring Book by Crayola. Written, designed and illustrated by Joe Lacey.
Trick or Treat 365 Halloween Coloring Book by Crayola. Book cover with metallic foil effects.
Trick or Treat 365 Halloween Coloring Book by Crayola. Written, designed and illustrated by Joe Lacey.
Trick or Treat 365 Halloween Coloring Book by Crayola. Back of coloring book.
Trick or Treat 365 Halloween Coloring Book by Crayola. Written, designed and illustrated by Joe Lacey.
Trick or Treat 365 Halloween Coloring Book by Crayola. Sticker sheet.
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Silly Seinfeld

5/23/2019

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The BIG Silly Putty

Silly Jerry Seinfeld and Silly Putty packaging illustrated by Joe Lacey
I was watching Seinfeld last night with my wife. The episode was The Big Salad. I saw it when it first aired on September 29, 1994. Since then, I've probably seen this episode countless times — in reruns and in the DVD box set Seinfeld: The Complete Series. Let's face it, I'm a fan and have studied this show in minute detail. So, it was a total shock when watching The Big Salad for the umpteenth time when my wife shouted out, "That's your Silly Putty packaging!" WHAT?! I grabbed the remote, stepped the scene back and sure enough, there it was! All this time, Fluorescent Silly Putty hanging in the stationary store where Elaine had gone to buy a very expensive Rolamech 1000 mechanical pencil for Mr. Pitt. It's high on a shelf right behind the stationery store clerk. The clerk, by the way, is very interested in Elaine and she soon finds herself trying to elude his romantic advances.

The scene (the entire show) is very funny. I blame this for the reason I never caught the Silly Putty before. I'm always looking at TV and movie scenes for products or odd-ball stuff. But this time, Larry David had me sucked into the story and the characters a little too much.

To have this particular packaging appear even incidentally in a Seinfeld episode is such a thrill! Silly Putty was my first major toy packaging commission. I designed and illustrated four blister cards in this series — Classic Silly Putty, Fluorescent Silly Putty, Glow-In-The Dark Silly Putty, and Glitter Silly Putty. These packages appear to be extremely rare. I have searched the internet for several years and have yet to see them posted anywhere. I've never even seen them for sale on eBay! But now I've seen them on Seinfeld!

It's nice, too, that set people on Seinfeld chose Fluorescent Silly Putty. Of the four packages, it has the most distinctive 90s graphics. It fits really well into this time period. Nothing else is Silly Putty and nothing else is Seinfeld. I think it goes really well with a Big Salad!

Go HERE for more detailed information about my work on the Silly Putty series.
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In another surprise moment, I spotted the Crayola Travel Color 'n Rub packaging just as Jerry and Elaine are leaving the stationary store! I illustrated all the characters for this package, too! WOW! I quickly jumped to the deleted scene included with the DVD hoping, wishing it would be Jerry saying, "Look Elaine! Silly Putty!" — It wasn't there, but I like to think it was shot and just ended up on the cutting room floor.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Seinfeld: THE BIG SALAD / SILLY PUTTY.
Seinfeld episode THE BIG SALAD with CRAYOLA COLOR ’N RUB packaging illustrated by illustrator Joe Lacey
Seinfeld: THE BIG SALAD / CRAYOLA COLOR ’N RUB.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Seinfeld episode THE BIG SALAD with SILLY PUTTY packaging illustrated by illustrator Joe Lacey.
Scenes from THE BIG SALAD.
UPDATE 05/12/2020: The Crayola Travel Color 'n Rub packaging made another appearance in the sixth season of Seinfeld. In the episode "The Diplomat's Club", Jerry is mistaken for a pharmacist by Elaine's boss, Mr. Pitt. Jerry knocks over a display of L'eggs pantyhose. While Jerry picks them up, Mr. Pitt asks him about the safety of over-the-counter antihistamines with his prescription medications. To the left I saw a Crayola display of crayons, a box I cannot recognize, and the Crayola Travel Color 'n Rub!
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"All You Need Is Love" Poster Art

3/20/2019

 
Crayola Signature Coloring Songbook: Lyrics by Lennon & McCartney 4-panel wall poster
Crayola Signature Coloring Songbook: Lyrics by Lennon & McCartney 4-panel wall poster "All You Need Is Love" by Joe Lacey
It's not just a coloring book, it's a full experience! The Crayola Signature Coloring Songbook: Lyrics by Lennon & McCartney includes a "4-panel wall art piece".  Each page is perforated and can be pulled out and taped together to measure 32" wide, or 40" tall (if you stack it top to bottom) when assembled!

My first idea for the pull-out poster sections was to create a globe image in four sections with All You Need Is Love circling the earth. The border was to be the word "love" repeated in twenty different languages. I took this idea directly from the "Our World" press event in which the Beatles wore sandwich boards hand painted with All You Need Is Love in multiple languages to promote the event. The following day, on June 25th, 1967 the Beatles performed All You Need Is Love as part of the "Our World" satellite broadcast. Unfortunately, the foreign languages were omitted from my designs due to too many translation issues. The globe looked good as a single image, but I just couldn't get it to break down nicely into the four segments and still have each page stand nicely on its own. So, I was back to the drawing board.
Famous Illustrators of the Golden Age Coloring Portfolio: American Edition 1898-1927 adult coloring book by illustrator Joe Lacey.
My second idea, and the one that you see here, was to make it look like a blacklight hippie poster from the '60s. The style is a bit different from the rest of the coloring book, but I felt that was the right way to approach it — make it something unique and special. Also, what if someone would like to put it above a door, or down the wall like a full length mirror? To do this, the poster needed to fit together in as many ways as possible — horizontally, vertically, square, or staggered. This was easy enough, given that each section was a single letter, but they needed to work as a unit as well, so with the addition of a decorative border, the mural can connect at the corners. Each letter also had its own color scheme and theme: "L" hearts — "O" musical notes — "V" flowers — "E" peace signs.

The added touch that I like the most is the inclusion of the incidental background lyrics — "It's Easy!", "All Together Now!", "Everybody!", and "She Loves You Yeah! Yeah! Yeah!". A fun way to get two more song references into the book and stick to the supplied list of approved songs.* In the end, this new design captured the feel from the "Our World" event better than my first idea. I hope kids are taping this poster on their walls!

You can read more about my work for The Crayola Coloring Songbook: Lyrics by Lennon and McCartney here.

*Neither All Together Now, nor She Loves You were included in the official licensing list of approved Lennon & McCartney songs, but since both these songs' lyrics were included in All You Need Is Love, I was able to put them on the poster.
Crayola Signature Coloring Songbook: Lyrics by Lennon & McCartney by illustrator Joe Lacey.
John Lennon & Paul McCartney Coloring Songbook by Crayola featuring art by Joe Lacey.
Crayola Signature Coloring Songbook: Lyrics by Lennon & McCartney 4-panel wall poster
ALL YOU NEED IS LOVE Lennon McCartney Crayola Mural art by Joe Lacey.
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1967 "Our World" press event. The Beatles holding boards with "All You Need Is Love" in multiple languages.
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    Joe Lacey

    I produce illustrations and creative idea solutions for toys, packaging, publishing and advertising.


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