JOE LACEY
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Illustration Blog

/bläɡ/ noun – a regularly updated website or web page.

Fisher-Price Games: Shiverin' Scoops

9/3/2018

 
Fisher-Price Games: Shiverin' Scoops. Place cards designed and illustrated by Joe Lacey.
Fisher-Price Games: Shiverin' Scoops. Place cards designed and illustrated by Joe Lacey.
Shiverin' Scoops Game Cards
Fisher-Price Games: Shiverin' ScoopsFisher-Price Games: Shiverin' Scoops packaging.
"We all scream for ice cream, especially when it's this much fun!" And... when it's a really fun project to work on! I designed and illustrated four place cards for Fisher-Price Games Shiverin' Scoops. The game included a motorized cone that shakes when you pick it up. Each player tries to add a scoop, balance the cone while placing it on the game card of the next player. The player who adds the last scoop wins!

The cards were to be one design with the only change being the color of the floor, and that would be done with an overlay. But the art department wanted to see four concepts in order to pick from one. I submitted my designs using the two kids shown on the red card. They liked them all, and instead of illustrating one card, I got to illustrate four cards and add a few more kids to the scenes.

Fisher-Price Games: Shiverin Scoops preliminary sketches. Fisher-Price Games: Shiverin' Scoops designed and illustrated by Joe Lacey.
Fisher-Price Games: Shiverin Scoops preliminary sketches.
I don't recall any major problems working on these illustrations. For once, the airbrush didn't accidentally spatter paint all over the board and there were no re-dos. This is one of the last physical airbrush pieces illustrated prior to going all digital. There really isn't a major difference in the look of my later airbrush paintings and my early digital paintings.

The best advice I received concerning digital paintings came from an art director at Mattel. He said

"Avoid using Photoshop filters unless you have to. Make your art look hand painted."

It's advice I still use to this day. Despite the fact that I like seeing the original art and holding it in my hands, I'm really happy that today all my airbrushing is digital! Package designs, product art... it all changes so quickly. The ability to easily edit the artwork is something I've grown fondly accustomed to.

I've illustrated and worked on quite a few games from Fisher-Price, including: Spin-Yo, The Lion Sleeps Tonight, Animal 2x2, Saucer Scramble, just to name a few. All of it now, of course, digital. Much of this work is in product development and interactive animations, which is why Fisher-Price seems a bit under represented in my portfolio. So many games and toys that never made it out into the world. But, I plan on posting a lot more of my work for Fisher-Price on this blog soon.
Picture
Fisher-Price
Fisher-Price "Shiverin' Scoops" green place card. Airbrush illustration 8.5" x 12"
Fisher-Price
Fisher-Price "Shiverin' Scoops" purple place card. Airbrush illustration 8.5" x 12"
Fisher-Price
Fisher-Price "Shiverin' Scoops" red place card. Airbrush illustration 8.5" x 12"
Fisher-Price
Fisher-Price "Shiverin' Scoops" yellow place card. Airbrush illustration 8.5" x 12"

Fisher-Price
Fisher-Price "Shiverin' Scoops" green place card. Pencil sketch painting guide 8" x 12"
Fisher-Price
Fisher-Price "Shiverin' Scoops" red place card. Pencil sketch painting guide 8" x 12"
Fisher-Price
Fisher-Price "Shiverin' Scoops" purple place card. Pencil sketch painting guide 8" x 12"
Fisher-Price
Fisher-Price "Shiverin' Scoops" yellow place card. Pencil sketch painting guide 8" x 12"

1960s Wilton Catalogs

3/29/2018

 
Whenever I work with a client, I like to pick up old product catalogs to see what they were making years ago. It's a nice way to make a connection to the past and see where my work fits into the company's history. These two books, Wilton Sugar Mold Ideas and Wilton's Wonderland of Cake Decorating Supplies were gifts I sent to the Creative Director at Wilton. I may have to get my own copies. What was I thinking?! There's so much fun art in these books! I could post every page, but here's a few of the ones that really impressed me.
Vintage Wilton Sugar Mold Catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
Wilton's Wonderland of Cake Decorating Supplies. 1963 vintage catalog.
My services with Wilton over the years have been in product development, creative exploration and production design. Much of my work has made it into production as single items or as major parts of full product lines. I'll be posting more of my work for Wilton at a later date, but in the meantime, here's a couple cupcake products that I designed.

To see more of my art, please visit my website.
Wilton Freaky Friends Cupcake Pix. Designed and illustrated by Joe Lacey.
Wilton Freaky Friends Cupcake Pix. Designed and illustrated by Joe Lacey.
Wilton Shark Cupcake Decorating Kit. Illustrated by Joe Lacey.
Wilton Shark Cupcake Decorating Kit. Illustrated by Joe Lacey.

AVON Kids Package Design

3/17/2018

 

Just Like Daddy & Mommy

AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.AVON • Just Like Mommy /Just Like Daddy bath products. Package art and design.
I was in the middle of my contract, working on a series of zany fruit character themed illustrations for AVON's Kids Naturals bath products when I was commissioned to design and illustrate the Just Like Daddy Grooming Kit and Just Like Mommy Pedicure Set.

The boy's grooming kit is an updated version of the 1968 AVON Scrub Mug, a liquid soap decanter that resembled an old fashioned shaving mug and brush, but now with a toy safety razor, mirror and "manly" aftershave. The  girl's themed companion pedicure set came with an inflatable foot bath, brush and soap. Each box featured a hidden picture game.

To see more of my art, please visit my website.

AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
AVON • Just Like Mommy /Just Like Daddy bath products.
AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
The box sizes, shapes and general layouts were all pretty much determined prior to me working on the sketches. The project moved along smoothly and I did not have to do too many explorations for the look of the kids. The girl was by far the most challenging. She had to scrub her toes, wear a robe, be in the bath and still read very similar to the boy. I think the whole job was done in about two to three weeks.

First draft of boy characters. AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
First draft of boy characters.
Pencil sketch layout for boy's grooming kit. AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
Pencil sketch layout for boy's grooming kit.
Pencil sketch layout for girl's pedicure set. AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
Pencil sketch layout for girl's pedicure set.
Vector art created in Adobe Illustrator used as color guide and painting base. AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
Vector art created in Adobe Illustrator used as color guide and painting base.
Final art rendered in Adobe Photoshop. AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
Final art rendered in Adobe Photoshop.
Final art rendered in Adobe Photoshop. AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
Final art rendered in Adobe Photoshop.
AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
AVON • Just Like Mommy /Just Like Daddy bath products. Package art and design.
Bath Time Fun! Hidden Picture Game
The boxes were a pretty good size, so I suggested that a picture game would work nicely on each box. The layout really lent itself to this. It also gave added play value to each kit. I designed a bathtub themed hidden picture game that would be appropriate for little kids. Each has the same game, but the games are color coordinated to match the boxes. And, whenever I get the chance, I like to put a dachshund or two into my illustrations!
Rough pencil sketch for side packaging of  AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
Rough pencil sketch.
Final art for boy's version of game for side packaging of  AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
Final art for boy's version of game.
Final art for girl's version of game for side packaging of  AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.
Final art for girl's version of game.
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