PACKAGING
Illustration, design, and concept development.
My work is primarily for children's products - toys, bath, candy, food, and games. I've created art that has established the look for high-profile product lines and campaigns. I am often involved with the advertising and promotions associated with the product launch.
Crayola Signature™ Coloring Songbook: Lyrics by Lennon & McCartney
36 premium 8” x 10” line art coloring sheets plus a full color, 4-panel wall art piece.
Check out my blog for more information about this project.

Timeless Lyrics Become Amazing Art!
Take a magical mystery tour with the lyrics of John Lennon and Paul McCartney. The dazzlingly detailed coloring pages and "LOVE" mural perfectly capture the spirit of these timeless songs. Also included are four color-enhanced pages for a unique coloring experience.

Featuring Artwork by Joe Lacey
Joe Lacey's illustrations for Crayola have been delighting coloring enthusiasts for years. He enjoys creating images that spark the imagination. So sharpen your colored pencils, turn off your mind, relax and float downstream to Joe's interpretations of these classics.
PUBLISHING
Promotional activity books, magazines, menus, and giveaways.
I work closely with art directors and marketing teams on a variety of publications. When working directly with marketing, I serve as illustrator, writer, and creative director; responsible for the look and content of these publications. My kids menus are more like picture books loaded with games, original characters, and coloring pages. My goal is to supply as much play value as possible on every page. The kids deserve it!
ILLUSTRATIONS
Digital and traditional mediums.
This gallery is more diverse than the others and includes digital art and larger oil paintings. I've received awards for my work from The Society of Illustrators and The Art Directors Club of Philadelphia as well as inclusion in two of Spectrum's sci-fi art publications. I've included just a few samples and plan on adding more to this gallery soon. In addition to being a children's illustrator, I am also a fine art portrait painter.
GAMING
Digital art support, animation, and asset creation for e-learning and games.
I create digital gaming art for children's interactive games and for adult-themed mobile and social games. I am also instrumental during the conceptual stages of UI design. I design user-interface icons, backgrounds, puzzles, scoring, reward screens, and more. I supply animation guides for the game programmers to follow when creating the final game play. My animation guide construction became the required review process for many Fisher-Price's digital e-learning toys.
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