"Yeah, this will be fun! ... What's the deadline?"

AVON Kids Naturals line of bath products. Character design & illustration.

CRAYOLA Pick Your Pack. Illustration and product support for full product line.

MATTEL Saucer Scramble. Package art, logo art and character design.

PEZ package and product illustration.

This is the introduction that is supposed to sum up my entire life’s body of work and present it to you in a way that will make you say, “I need to work with Joe Lacey! Get him on the phone… now!” Well, I’d rather just have you look at my portfolio, but the creepy crawly web-bots of SEO find text a lot more interesting than pictures, so here I go…

I work with art directors, marketing teams, and individual clients on a wide range of creative projects. Primarily, I’m an illustrator for the toy, publishing and packaging industries. Depending on the client, I can be the lead artist, the art director, the creative director, or the writer. Sometimes, I perform all those roles at once.

I’m often involved with high-profile projects. I have the pleasure of working with many talented people on designing and bringing to market fun and exciting products. I’d love to add you to that list of people!

"Great products should have great packaging. Toy and food packages made me an artist. Fine art is inspirational and amazing, but Tony The Tiger is GRRREAT!."
~ Joe Lacey, Los Angeles, Calif.

Partial list of clients.