When Crayola contacted me to ask if I'd interested in working on this book, I practically jumped out of my chair! Are you kidding?! I was on cloud nine. About a week later, I received all the specs from the licensing agency and I was ready to go.

The challenge creating the art for this book was the stipulation that I couldn’t use any preexisting Beatles imagery or likenesses. Everything had to be my original interpretations — something less common for officially licensed products, especially for a project of this size. I embraced this "restriction" as it allowed me to take the book in a direction that totally new. What I learned about the lyrics of Lennon & McCartney is that there are so many numerous ways to depict them. I could have done twelve different illustrations for each song!

I was given a list of 50 songs to pick from. The book is made up of 37 Lennon & McCartney songs — All You Need Is Love is a full-color, four page wall mural! I wish I could have illustrated the almost 180 songs they had written together because when I got to the last few pages, I was sad that this project was coming to an end. It was so much fun to work on, and all the people at Crayola could not have been more supportive and enthusiastic about this book. I wanted it to go on forever! There's also four pages — Lucy In The Sky With Diamonds, Being For The Benefit of Mr. Kite, Yellow Submarine, and Revolution — that are color enhanced for even more coloring fun!

To say I'm a Beatles fan is putting it modestly. I bought my first Beatles record when I was in fifth grade, and for four more years that's all I bought. I listened to the Beatles, I drew pictures of the Beatles, I basically thought about the Beatles every day. I listened to some of those records so much, I had to buy new copies because they were getting worn out! I still have all of them. I think I'll go play some now. I hope Paul McCartney likes the book. I hope you like the book.

Here's the stories behind eight of the illustrated pages:

I AM THE WALRUS
There were so many ways to illustrate this song. I was quite nervous working on it, since it’s such an amazing musical achievement. In the end, I decided to go for a theatrical feel. This song was first released in 1967 as a double — A side single with HELLO GOODBYE by The Beatles.

WHEN I’M SIXTY-FOUR
This was the first page of the book I illustrated. It has a Victorian feel to it, which was very popular in the 1960s. One of the first songs Paul McCartney wrote, when he was only sixteen, it was reworked by John and Paul in 1967 for the album SGT. PEPPER’S LONELY HEARTS CLUB BAND.

DEAR PRUDENCE
I wanted this page to have a real hippie, nature feel to it. This song is from The Beatles’ 1968 WHITE ALBUM and is based on Prudence Farrow, sister of actress Mia Farrow, who was with the Beatles in India while studying with the Maharishi Mahesh Yogi.

COME TOGETHER
This is definitely the one the of the strangest illustrations in the book and one that was a lot of fun to work on. Lennon started this as a campaign song for Timothy Leary's run for governor of California against Ronald Reagan in 1969.

“The thing was created in the studio. It's gobbledygook; Come Together was an expression that Leary had come up with for his attempt at being president or whatever he wanted to be, and he asked me to write a campaign song. I tried and tried, but I couldn't come up with one. But I came up with this, Come Together, which would've been no good to him - you couldn't have a campaign song like that, right?” ~ John Lennon

DRIVE MY CAR
I wanted this page to be like one of those “WIN THIS BICYCLE!” sweepstakes that appeared so often in the back of comic books. The swirling hair that becomes part of the floor, the smile and eyelashes on the car, were all meant to imply the car and the girl are one in the same. Written in 1965, McCartney said this song was lyrically "one of the stickiest" writing sessions he and Lennon had worked on.

PENNY LANE
Most of this book stayed very close to my original vision. PENNY LANE started out as mostly text and a small scene of stores and street lamps. I gave it some serious thought and decided all the characters should be a part of the nurse’s “play” that is going on in her head — “she feels as if she's in a play / she is anyway”. I posed my wife for reference and I ended up with one of the coolest pages in this book. McCartney wrote this song based on scenes and characters from Penny Lane, an actual street in Liverpool. Originally intended for inclusion on the album SGT. PEPPER’S LONELY HEARTS CLUB BAND, the song was released in 1967 as a double — A side with STRAWBERRY FIELDS FOREVER.

PAPERBACK WRITER
This is possibly my favorite Beatles song (which is why I drew myself as the main character). It was fun to include as many references in the song as possible. The two-finger typing method depicted in the illustration is a nod to author Mickey Spillane, famous for his Mike Hammer crime novels. It’s a song that starts and just keeps going! McCartney wrote PAPERBACK WRITER in 1966 after he read an article in the Daily Mail about an aspiring book author.

TICKET TO RIDE
I saw this one visually more surrealistic than the song actually implies. I focused on the lines "living with me is bringing her down", "she would never be free" and  "she's riding so high" to depict her as an uncaged bird. It has a nice comic book romance feel to it. Although the song is obviously about a relationship that has ended sadly, there are several conflicting interpretations of the song that you can research online for yourself. Released in 1965, TICKET TO RIDE became the Beatles' seventh consecutive number 1 hit single in the UK.

BEING FOR THE BENEFIT OF MR. KITE
John Lennon wrote the song in 1967 based on an actual circus poster from 1843. I paid homage to this by including the same classic Greek styled border around the page. It was my first choice to be one of the four color enhanced pages from this book.

LUCY IN THE SKY WITH DIAMONDS
I wanted to do a kind of Art Nouveau style on this illustration. It's another page in the book that does not have the title of the song in the picture and because of this, it's more about the scene and what is happening. I never planned on putting as many references into the picture as I did. Wish this page was a poster! i could have done all of them! John Lennon said his inspiration for the song came from a drawing his son Julian brought home from nursery school and that much of the imagery was inspired by Lewis Carroll's Alice in Wonderland books. The song was written in 1967 for the album SGT. PEPPER'S LONELY HEARTS CLUB BAND.

Just in time for Halloween! The Crayola BOOklet was the first time my digital artwork started to look the way I saw it in my head. Before this, I was doing mostly vector art and traditional painting - primarily airbrush. BOOklet was a crash course in digital art and an incredible rush to finish. I started on the 5th of March and finished on the 25th of March, 2002. That's twenty days to write all the activities, design the pages, and finish the art.

BOOklet  was a free in-store giveaway with the purchase of two Crayola products. Fourteen pages of craft projects and five pages of activities I wrote and illustrated, plus the cover, and a store riser display.

My favorite page is "It's Alive!", a cut-out mobile dangler of Frankenstein coming to life on a laboratory table. I can't say it was my idea, however. In grade school, one of our class projects at Thanksgiving was to make a scarecrow dangler out of construction paper and yarn. I loved it then, so why wouldn't kids love it today! I still have my scarecrow dangler. He makes me happy.

So, here's the art, the sketches and some stuff that never made it in the book. Happy Halloween!

The riser was placed above a display of selected Crayola products, Model Magic, Gel Clings, crayons, and markers. I never saw this in the store and I don't have a printed copy of it. Always wanted one. The moon was left blank for the art department to fill with text, probably something like this — FREE BOOklet! While Supplies Last! The book had instructions on how to make the "Bouncing Eyeball" that Dracula is holding and Frankenstein's "Paper Bag Pumpkin Patch". There were also "Ghostly Goodie Bags", "Creepy Spider Web Doorways", and "Jolly Jack-O'-Lantern" craft ideas.

You may not know him by name, but you know his work. Vernon Grant (April 26, 1902 – July 9, 1990) is the creator of the Kellogg’s characters Snap! Crackle! and Pop! In 1938, Life magazine called him "America's favorite children's artist." Throughout the 1930s and 1940s, his illustrations appeared on major magazines, cereal boxes, advertising and collectible premiums such as posters and books. It's these premiums which first made me aware of this great illustrator. I hope you enjoy this very brief introduction to the art of Vernon Grant.

Years ago I found a small Kellogg's Rice Krispies flip book at an antique market. "Fold yourself a lot of pictures" it read. It delivered on that promise. I was impressed by the whimsical art and the cleverness of the booklet. I bought it. There was a very distinctive signature on it - "Vernon Grant". I thought, "This is a guy I need to see more of." I love promotional giveaways and Grant's are among the best. Since then, I have added to this collection and am always looking for more of Grant's premiums.

Then I found Flibbity Jibbit, a promotional kids book that told the tale of a key-keeper, a king, and a little bird named Flibbity Jibbit. Their journey to find the key to unlock the door that held Junket's Rennet Powder for the king's custard party is told by Grant in an illustrated 32 page fairy tale. It was adorable! It also made me want to make some custard. I guess advertising really does work!

Grant's style is very economical and not overly rendered. He often makes use of three color tones to create volume with a dark, middle, and light. But more importantly, his drawings have character. A lamp is not just a lamp, it's full of personality. It feels as if even a shoe can be your friend in Vernon Grant's world.

His compositions make use of circles and solid shapes. Buildings and backgrounds can be bold and abstract in nature, similar to the German Expressionist movement of the 1920s and 1930s, creating a world full of dream-like twists and turns. He utilizes classic design principles of color and tone to keep the viewer focused on the center of interest. A signature look of his work is the use of solid color backgrounds, often black.

Today, these commercial premiums are in the form of activity books, not story books, with puzzles, games and coloring pages replacing story driven themes.

I'll be posting an article and samples of my work in this field of illustration sometime soon. In the meantime, to see a small selection of my illustrated kids premiums and books, please visit my website.

BOOKS I RECOMMEND

• Beyond Snap! Crackle! Pop! The Story of American Illustrator Vernon Grant - 2014 by Linda Williams
• Vernon Grant’s Mother Goose - 1998 by Harry N. Abrams.
  
• Vernon Grant’s Santa Claus - 2003 by Harry N. Abrams.
  

LINKS

• The Main Street Children’s Museum, Rock Hill, South Carolina
• www.VernonGrant.org
  
• Vernon Grant Book Sheds New Light On Famed illustrator Newspaper article with author Linda Williams.