Here's a Halloween item to get you in the mood for ghosts, witches, and black cats.... the Haunted House Shaped Scrapbook and the Pumpkin Patch Shaped Scrapbook from Wilton Industries, makers of baking and specialty party products.
Each book came with 20 patterned pages for kids to use as a scrapbook base (candy corn shapes, bats, etc...) and were roughly 6" x 8", although, I did see some smaller versions as well. The books were bound with heavy metal posts that could be unscrewed for more pages to be added. Originally intended to have low-tech battery light-up LEDs, that feature was dropped, but the die cuts and window openings remained.
I designed four concepts — a black cat, a witch, a skeleton graveyard, and a haunted house. Of these, only the haunted house was chosen to go into production. I was then asked to redesign the skeleton graveyard into a pumpkin patch, which became the second book in the series. There were also two Christmas themed scrapbooks I designed. I'll post those later.
Trick or Treat 365 Coloring Book is on sale now for only $2.99
AVAILABLE AT: Crayola.com , Target, and select retail stores nationwide.
• 64 Silly-Spooky Coloring Pages
• Halloween Sticker Sheet
• Metallic Foil Enhanced Cover!
From the back of the book: Who says it has to be October 31st to enjoy the spooky fun of Halloween? Join the all-year celebration with a ghoulish cast of madcap monsters who just want their mummy. 64 pages. Ages 3+
The holidays are here and we're kicking them off with this really cool coloring book from Crayola! Trick or Treat 365 started off with a brainstorming session over the phone with the creative director at Crayola. "What would the Halloween monsters do when it's NOT Halloween? What if they lived next door to you and me?" These are monsters that have the same life experiences as you and I.
• The Wolfman has a bad hair day...
• When Frankenstein isn't mowing the lawn–he's taking selfies...
• The Mummy has laundry to iron...
• The Skeleton is pumping up at the gym so he can look buff...
• Drac is moonbathing at the beach!
Did I mention that the swamp monster has to take swimming lessons in the baby pool? Well, he does! And you're not the only one who finds this funny! Look for "the laughing ghost" who pops up throughout the book. He thinks all of this is a scream!
The book also has mazes, dot-to-dots, puzzles, and a full color sparkly effect sticker sheet. The pages are perforated for easy removal.
Just in time for Halloween! The Crayola BOOklet was the first time my digital artwork started to look the way I saw it in my head. Before this, I was doing mostly vector art and traditional painting - primarily airbrush. BOOklet was a crash course in digital art and an incredible rush to finish. I started on the 5th of March and finished on the 25th of March, 2002. That's twenty days to write all the activities, design the pages, and finish the art.
BOOklet was a free in-store giveaway with the purchase of two Crayola products. Fourteen pages of craft projects and five pages of activities I wrote and illustrated, plus the cover, and a store riser display.
My favorite page is "It's Alive!", a cut-out mobile dangler of Frankenstein coming to life on a laboratory table. I can't say it was my idea, however. In grade school, one of our class projects at Thanksgiving was to make a scarecrow dangler out of construction paper and yarn. I loved it then, so why wouldn't kids love it today! I still have my scarecrow dangler. He makes me happy.
So, here's the art, the sketches and some stuff that never made it in the book. Happy Halloween!
In-Store Riser Display
The riser was placed above a display of selected Crayola products, Model Magic, Gel Clings, crayons, and markers. I never saw this in the store and I don't have a printed copy of it. Always wanted one. The moon was left blank for the art department to fill with text, probably something like this — FREE BOOklet! While Supplies Last! The book had instructions on how to make the "Bouncing Eyeball" that Dracula is holding and Frankenstein's "Paper Bag Pumpkin Patch". There were also "Ghostly Goodie Bags", "Creepy Spider Web Doorways", and "Jolly Jack-O'-Lantern" craft ideas.
Alternate Unused Sketches
I produce illustrations and creative idea solutions for toys, packaging, publishing and advertising. I'm also a writer and fine art painter.
• MFA, Syracuse University