Monster Mix-Ups was the second of two rubbing plate creativity kits I worked on for Crayola. It's identical to another kit of theirs that I designed two years earlier – Create-A-Critter, but this time with monster-themed plates and new toy colors.
The design of product components (stickers, stamps, rubbing plates,) and packaging for the Crayola Creative Development kits was the responsibility of Crayola Art Director Kathy Buckley. Kathy and I had known each other from college and working with her on these types of projects was always fun.
I submitted twelve different characters knowing that ten would be chosen. I kind of think of it like The Gong Show. I send my wacky characters out to be judged and someone's gonna get "gonged!". This time, the cheerleader and the gravedigger got the mallet. I wanted this Halloween theme to be done with a lot of humor. Kathy recalls, "I didn't have to tell Joe that Frankenstein should be holding a skateboard (and honestly it wouldn't have occurred to me to do so), but Frankenstein showed up holding a skateboard. A mummy tied up with a gift tag warning not to open before Christmas? Yes, please. Joe delivered so much more than what we asked and that is why we kept asking him to deliver more.”
It's pretty impressive that a kid could actually make 1,000 "scary ghouls." I haven't done the math, but I'll take Crayola's word for it.
I no longer have the original line art used to make the plastic rubbing plates. If they weren't returned to me, they have most likely been destroyed. Luckily, the side panels of the box have small, but very crisp, reproductions of each character. This was back when I would do the final inkings on graphics paper and markers. Later, I typically used a brush and ink on this type of project to get crisper lines. Today it's almost always computerized vector art. They both have their pros and cons.
I get a kick of seeing these drawings molded on to plastic plates. I often illustrated stickers that would be applied to a toy, but when the illustrations are the toys – well, that's even cooler! The combination of bright lime green, orange, and purple was a popular color scheme of the early 90s.
The illustration for the back of the box turned into a fun and creative way to show the step-by-step instructions. Kathy Buckley drew a very precise layout for me to follow. This was all pre-computer, so precision was important, and this illustration was going to get a lot of text wrapped around it.
Following her design I drew a tight pencil version at 100% size. I used photocopies of the three characters shown as "works of art." I lightly transferred the sketch to a piece of bristol board using graphite paper. The drawing was covered with a plastic film which was cut with an X-Atco knife, revealing only the background. I airbrushed the background purple and sprayed black for the drop shadows, both with acrylic paint. I then cut new film to cover everything except the red boxes, which were also sprayed with acrylic paint. The rest of the painting was completed with gouache. I used colored pencils to give a crayon look to the three finished pictures in the lower right corner.
I primarily worked on content and less on packaging. This always frustrated me, but it does make sense from a product line point of view. Typically, the same artist will work on the same parts of a product line. I got to design and illustrate the toy's art, while another artist illustrated the box covers. I was often given the job of illustrating the backs of the boxes, but I always approached them with the same enthusiasm as if they were the covers.
The sides of the box featured six crayon-colored "mixed-up" monsters as well as the B&W line art.
Valentine's Day is almost here!
Crayola Color-Your-Own Valentines
I'm often surprised with the Crayola products I find in the stores, especially licensed ones. Color-Your-Own Valentines was a 2009 Valentine's Day release, but I drew the very simplistic "kid-like" artwork for part of a Crayola licensing guide several years earlier. Companies create official guides that not only specify how the logos, the characters, and the company colors should be used, but often supply additional artwork and art direction to assist the vendor in creating licensed products consistent with official branding. These drawing were never specifically intended for Valentines, and can be found on a wide range of products, both seasonal and standard.
The product came with eighteen Valentine cards, eighteen heart-shaped lollipops that slipped into pre-cut holes on the cards, and a cello-pack of four Crayola crayons. It also came in a larger box version with twenty-six cards and lollipop, plus two bonus "Teacher Valentines" printed on the back of the box.
The crayon character (then known as Tip) was also illustrated by me. Prior to the more 3D rendered crayon characters, I designed and illustrated the second incarnation of Tip and his family of friends. I'll be posting my Tip style guide at a later date along with products he appeared on. It's a bigger project with lots to talk about and show, so give me time!
Crayola Mini Coloring Pages
I designed and illustrated the Crayola Mini Coloring Pages in 2014 for a 2015 Valentine's Day release date. I followed the new 3D crayon character style guide for the artwork. This was not a licensed product. It was created directly through Crayola. All the written expressions were supplied to me along with a general direction of how the characters should be posed. This was a pretty basic job, easy tight sketches and then vector line art completed in the computer. My favorites are "My Heart Melts for You!" and the Gump inspired "Love is a Box of Crayons." I was never able to find this box locally as it sold out very quickly, so if anyone has it, let me know. I'd like to add it to my collection.
Trick or Treat 365 Coloring Book is on sale now for only $2.99
AVAILABLE AT: Crayola.com , Target, and select retail stores nationwide.
• 64 Silly-Spooky Coloring Pages
• Halloween Sticker Sheet
• Metallic Foil Enhanced Cover!
From the back of the book: Who says it has to be October 31st to enjoy the spooky fun of Halloween? Join the all-year celebration with a ghoulish cast of madcap monsters who just want their mummy. 64 pages. Ages 3+
The holidays are here and we're kicking them off with this really cool coloring book from Crayola! Trick or Treat 365 started off with a brainstorming session over the phone with the creative director at Crayola. "What would the Halloween monsters do when it's NOT Halloween? What if they lived next door to you and me?" These are monsters that have the same life experiences as you and I.
• The Wolfman has a bad hair day...
• When Frankenstein isn't mowing the lawn–he's taking selfies...
• The Mummy has laundry to iron...
• The Skeleton is pumping up at the gym so he can look buff...
• Drac is moonbathing at the beach!
Did I mention that the swamp monster has to take swimming lessons in the baby pool? Well, he does! And you're not the only one who finds this funny! Look for "the laughing ghost" who pops up throughout the book. He thinks all of this is a scream!
The book also has mazes, dot-to-dots, puzzles, and a full color sparkly effect sticker sheet. The pages are perforated for easy removal.
I produce illustrations and creative idea solutions for toys, packaging, publishing and advertising.
ON SALE NOW!
ADULT COLORING BOOKS by Joe Lacey
Famous Illustrators of the Golden Age Coloring Portfolio – $8.99 on AMAZON.