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/bläɡ/ noun – a regularly updated website or web page.

Tattoos and Vicious Animals

6/17/2019

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Bubble Gum Tattoos With a Bite!

“Vicious Animals” Tattoo Champ by Richardson Brands Bubble Gum Temporary Tattoos illustrated by Joe Lacey.Picture
I've been on a bit of a nostalgia kick the past few months. Probably from watching old episodes of Beverly Hills 90210. You see, Brandon just broke up with Kelly, Donna is still with Ray and Dylan is...oh sorry! Back to the point of this article --

Ultra Tattoo Champ was another one of my very early commercial projects from the 90s for Richardson Brands, best known for Beechies Gum*, Richardson Mints and rock candy. During this time, they manufactured a sizable series of these temporary tattoo packs. Sold in foil packs and in large 180 piece tubs for individual purchase at 5¢ each, the tattoos were wrapped around a piece of gum inside a wax wrapper. The gum had another selling point for kids beyond the tattoos — purple gum turned the mouth purple, green gum turned the mouth green, and... you get the idea. I illustrated two lines for this series, Vicious Animals and Sports. For this article, I'm showing my favorite of the two, Vicious Animals!

*Beechies Gum was originally made by the Beech-Nut Company and introduced in 1933. Richardson Mints have been made sine 1893. They also make a product called Gravy Master which has nothing to do with bubble gum or candy, although, a gravy flavored gum would probably be a big seller! There's my free million dollar idea.
“Vicious Animals” Tattoo Champ by Richardson Brands Bubble Gum Temporary Tattoos illustrated by Joe Lacey.Picture
This is the complete set of Vicious Animals tattoos. Each tattoo is roughly 2.5 inches tall and 1 inch wide. I don't recall exactly how Richardson Brands had contacted me, but I do remember driving to their office in Bala Cynwyd, Pennsylvania twice, once to show my portfolio and once to deliver the art. I met with the art director, was given samples of previous tattoos, and some gum that I chewed on my drive back home.
“Vicious Animals” Tattoo Champ by Richardson Brands Bubble Gum Temporary Tattoos illustrated by Joe Lacey.
Over 25 years later, these tattoos still work and still look pretty cool! No, I did not eat the gum.
“Vicious Animals” Tattoo Champ by Richardson Brands Bubble Gum Temporary Tattoos illustrated by Joe Lacey.
The original art was painted with gouache on bristol board at 300% reproduction size. They worked really well at the tiny 1 inch tattoo size and were remarkably bright and colorful! The original art is owned by Richardson Brands and all I have are 35mm slides. I had enough sense to have taken shots of most of my work back then as I never liked sending the art away, never to see it again. It was a lot tougher to keep good records of my artwork prior to digital scans and photos. It took A LOT MORE TIME but it was well worth it!
“Vicious Animals” Tattoo Champ by Richardson Brands Bubble Gum Temporary Tattoos illustrated by Joe Lacey.
I did quite a few sketches for project. They were done pretty quickly as I remember in order to meet the deadline. The art director sent a good amount of them back asking for "more blood" and everything that went along with it, which made me really happy!

I look at these today and only wish I could do them all again! I'd add EVEN MORE GORE! C'mon Topp's, give me a call! I can do this!
Tattoo Champ by Richardson Brands Bubble Gum Temporary Tattoos illustrated by Joe Lacey.Picture
Here he is — the Tattoo Champ! ready to chew gum and kick butt! Kinda looks like Steve Sanders!
“Vicious Animals” Tattoo Champ by Richardson Brands Bubble Gum Temporary Tattoos illustrated by Joe Lacey.
The foil packs came with an XL big tattoo 3.5 inches by 2.5 inches. I bought about five or six packs to get one of my illustrations. Glad it was the piranha, they're cute!
Picture
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Crayola BOOklet

10/16/2018

 
Crayola Halloween Color Treats Store Display by illustrator Joe Lacey.
Crayola Halloween Color Treats Store Display
Crayola BOOklet 14 page activity book by illustrator Joe Lacey.

Just in time for Halloween! The Crayola BOOklet was the first time my digital artwork started to look the way I saw it in my head. Before this, I was doing mostly vector art and traditional painting - primarily airbrush. BOOklet was a crash course in digital art and an incredible rush to finish. I started on the 5th of March and finished on the 25th of March, 2002. That's twenty days to write all the activities, design the pages, and finish the art. Usually, I was designing and painting the covers for Crayola coloring books. So, to get get my hands on all the interior illustrated pages was really nice. But today, I often work on the coloring book covers and interiors.

BOOklet  was a free in-store giveaway with the purchase of two Crayola products. Fourteen pages of craft projects and five pages of activities I wrote and illustrated, plus the cover, and a store riser display.

My favorite page is "It's Alive!", a cut-out mobile dangler of Frankenstein coming to life on a laboratory table. I can't say it was my idea, however. In grade school, one of our class projects at Thanksgiving was to make a scarecrow dangler out of construction paper and yarn. I loved it then, so why wouldn't kids love it today! I still have my scarecrow dangler. He makes me happy.

So, here's the art, the sketches and some stuff that never made it in the book. Happy Halloween!

Famous Illustrators of the Golden Age Coloring Portfolio: American Edition 1898-1927 adult coloring book by illustrator Joe Lacey.

Digital Artwork

Crayola Halloween BOOklet cover  by illustrator Joe Lacey.
Crayola BOOklet cover.
Crayola Halloween BOOkelt "It's Alive!" monster mobile.  by illustrator Joe Lacey.
Crayola BOOklet "It's Alive!" monster mobile.
Crayola Halloween BOOklet "Jack-O'-Labyrinth" maze.  by illustrator Joe Lacey.
Crayola BOOklet "Jack-O'-Labyrinth" maze.
Crayola Halloween BOOklet "Jack-O'-Labyrinth" maze.  by illustrator Joe Lacey.
Crayola BOOklet "Crossword Crypt" word puzzle.
Crayola Halloween BOOklet "Gone Batty" hidden picture game.  by illustrator Joe Lacey.
Crayola BOOklet "Gone Batty" hidden picture game.
Crayola Halloween BOOklet "Trick or Trace" craft page.  by illustrator Joe Lacey.
Crayola BOOklet "Trick or Trace" craft page.

In-Store Riser Display

Crayola Halloween Booklet store riser by illustrator Joe Lacey.
Crayola BOOklet in-store riser display.
The riser was placed above a display of selected Crayola products, Model Magic, Gel Clings, crayons, and markers. I never saw this in the store and I don't have a printed copy of it. Always wanted one. The moon was left blank for the art department to fill with text, probably something like this — FREE BOOklet! While Supplies Last! The book had instructions on how to make the "Bouncing Eyeball" that Dracula is holding and Frankenstein's "Paper Bag Pumpkin Patch". There were also "Ghostly Goodie Bags", "Creepy Spider Web Doorways", and "Jolly Jack-O'-Lantern" craft ideas.

Sketches

Crayola Halloween BOOklet cover.  by illustrator Joe Lacey.
Crayola BOOklet cover.
Crayola Halloween BOOklet "It's Alive!" monster mobile  by illustrator Joe Lacey.
Crayola BOOklet "It's Alive!" monster mobile.
Crayola Halloween BOOklet "Jack-O'-Labyrinth" maze  by illustrator Joe Lacey.
Crayola BOOklet "Jack-O'-Labyrinth" maze.
Crayola Halloween BOOklet "Crossword Crypt" word puzzle  by illustrator Joe Lacey.
Crayola BOOklet "Crossword Crypt" word puzzle.
Crayola Halloween BOOklet "Gone Batty" hidden picture game  by illustrator Joe Lacey.
Crayola BOOklet "Gone Batty" hidden picture game.
Crayola Halloween BOOklet "Trick or Trace" craft page  by illustrator Joe Lacey.
Crayola BOOklet "Trick or Trace" craft page.

Alternate Unused Sketches

Crayola Halloween BOOklet alternate cover concept  by illustrator Joe Lacey.
Crayola BOOklet alternate cover concept.
Crayola Halloween BOOklet alternate cover concept  by illustrator Joe Lacey.
Crayola BOOklet alternate cover concept.
Crayola Halloween BOOklet alternate cover concept  by illustrator Joe Lacey.
Crayola BOOklet alternate cover concept.
Crayola Halloween BOOklet alternate cover concept  by illustrator Joe Lacey.
Crayola BOOklet alternate cover concept.

Mix-Up Monster Sketches

4/3/2018

 
Crayola
Crayola's "Color and Stamp Mix-Up Monsters" original box art. Hand painted with gouache on bristol board.
Rubber stamps from Crayola's
Stamped images from Crayola's
This is a product I designed and illustrated for Crayola quite a few years ago. It's one that I really like and had a lot of fun working on. Color and Stamp Mix-Up Monsters was small rackable set of eight high quality rubber stamps featuring zany monsters with interchangeable heads and bodies. The set also came with four washable markers and two background sheets for stamping.

Everything was hand illustrated. The box art above was done in gouache on bristol board. The inkings for the stamps were probably done on vellum with brush or maybe an art pen. I can't remember, and they don't appear to be in my possession anymore.
Original penicl sketches for Crayola
The four original pencil sketches used in designing Crayola's "Color and Stamp Mix-Up Monsters".
The set was always planned with four characters, but I designed five of them. Surprised I didn't have to design twelve! Depending upon the project,  I either do one design or quite a few. All the extra concept work is used for market testing or simply to have a variety to pick from. And, of course, my favorite character, a burly-looking pig monster with horns and fur was not chosen. *Insert sad-faced emoji here. Oh, well, seems that's the way it goes! Most of the characters made it through with few changes. You can see the original sketches below. I also designed and illustrated a matching set called Color and Stamp Dinosaurs.

Don't confuse  Crayola's  Color and Stamp Mix-Up Monsters with Crayola's Monster Mix-Ups, a big rubbing plate kit. I designed that one too and will be posting it for Halloween.

To see more of my art, please visit my website.
Original peniclsketches for Crayola
Unused pig-nosed character and original sketch of lizard character prior to changes.
Package for Crayola's
Small pencil sketch for cover layout of Crayola's
Crayola
Crayola
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