The Miller Lite Holiday Village is a large dimensional stand-up I painted as a point-of-purchase display for the Molson Coors Brewing Company to promote Miller Lite beer. It was roughly four feet long and three feet tall with blinking LED lights. It stood on two large candy cane striped poles with cases of Miller Lite beer beneath it. I landed the assignment through an ad I placed in an illustrators source guide. There's a long-standing conception that if you show an illustration of a cow, you will get a job illustrating cows but maybe not a horse. Show an illustration of Halloween and you will get jobs illustrating pumpkins, ghosts, and Frankenstein. The illustration I showed was a painting of a Halloween ghost I had done specifically for the ad. I figured I'd get jobs illustrating spooky monsters. The funny thing is, the ad agency and the client liked that I did holiday themed art, even though it wasn't Christmas. They also liked my painting style. So, I guess if you show holiday illustrations you'll get jobs illustrating holiday scenes. Any holiday scenes! Well, that's what happened me and I was surprised as anyone. I painted the display in six sections using acrylic paint. If I were to do this today, I would probably paint it about half the size I did (shipping it off to the agency was quite a challenge.) It was the first time I had worked on such a large scale advertising assignment. It also led to me being interviewed and featured in the trade book Artist's & Graphic Designer's Market as the subject of their "Insider Report". I believe the display was successful as it was used for two consecutive years. I never saw it in a store, but I finally found one at a large beer distributor a year later and was able to buy one. Sadly, it was lost in one of my many moves. If anyone ever sees it, let me know. I keep looking online, but have yet to find it.
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Here's a Halloween item to get you in the mood for ghosts, witches, and black cats.... the Haunted House Shaped Scrapbook and the Pumpkin Patch Shaped Scrapbook from Wilton Industries, makers of baking and specialty party products. Each book came with 20 patterned pages for kids to use as a scrapbook base (candy corn shapes, bats, etc...) and were roughly 6" x 8", although, I did see some smaller versions as well. The books were bound with heavy metal posts that could be unscrewed for more pages to be added. Originally intended to have low-tech battery light-up LEDs, that feature was dropped, but the die cuts and window openings remained. I designed four concepts — a black cat, a witch, a skeleton graveyard, and a haunted house. Of these, only the haunted house was chosen to go into production. I was then asked to redesign the skeleton graveyard into a pumpkin patch, which became the second book in the series. There were also two Christmas themed scrapbooks I designed. I'll post those later. Trick or Treat 365 Coloring Book INCLUDES: • 64 Silly-Spooky Coloring Pages • Halloween Sticker Sheet • Metallic Foil Enhanced Cover! From the back of the book: Who says it has to be October 31st to enjoy the spooky fun of Halloween? Join the all-year celebration with a ghoulish cast of madcap monsters who just want their mummy. 64 pages. Ages 3+ The holidays are here and we're kicking them off with this really cool coloring book from Crayola! Trick or Treat 365 started off with a brainstorming session over the phone with the creative director at Crayola. "What would the Halloween monsters do when it's NOT Halloween? What if they lived next door to you and me?" These are monsters that have the same life experiences as you and I.
• The Wolfman has a bad hair day... • When Frankenstein isn't mowing the lawn–he's taking selfies... • The Mummy has laundry to iron... • The Skeleton is pumping up at the gym so he can look buff... • Drac is moonbathing at the beach! Did I mention that the swamp monster has to take swimming lessons in the baby pool? Well, he does! And you're not the only one who finds this funny! Look for "the laughing ghost" who pops up throughout the book. He thinks all of this is a scream! The book also has mazes, dot-to-dots, puzzles, and a full color sparkly effect sticker sheet. The pages are perforated for easy removal. |
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