AVON Kids Just Like Daddy & Mommy

AVON Kids Package Design

3/17/2018

Just Like Daddy & Mommy

AVON • Just Like Mommy /Just Like Daddy children’s bath products for boys and girls. Package art and character design by illustrator Joe Lacey.

AVON • Just Like Mommy /Just Like Daddy bath products. Package art and design.

I was in the middle of my contract, working on a series of zany fruit character themed illustrations for AVON's Kids Naturals bath products when I was commissioned to design and illustrate the Just Like Daddy Grooming Kit and Just Like Mommy Pedicure Set.

The boy's grooming kit is an updated version of the 1968 AVON Scrub Mug, a liquid soap decanter that resembled an old fashioned shaving mug and brush, but now with a toy safety razor, mirror and "manly" aftershave. The girl's themed companion pedicure set came with an inflatable foot bath, brush and soap. Each box featured a hidden picture game.

To see more of my art, please visit my website.

AVON • Just Like Mommy /Just Like Daddy bath products.

The box sizes, shapes and general layouts were all pretty much determined prior to me working on the sketches. The project moved along smoothly and I did not have to do too many explorations for the look of the kids. The girl was by far the most challenging. She had to scrub her toes, wear a robe, be in the bath and still read very similar to the boy. I think the whole job was done in about two to three weeks.

First draft of boy characters.

Pencil sketch layout for boy's grooming kit.

Pencil sketch layout for girl's pedicure set.

Vector art created in Adobe Illustrator used as color guide and painting base.

Final art rendered in Adobe Photoshop.

AVON • Just Like Mommy /Just Like Daddy bath products. Package art and design.

Bath Time Fun! Hidden Picture Game
The boxes were a pretty good size, so I suggested that a picture game would work nicely on each box. The layout really lent itself to this. It also gave added play value to each kit. I designed a bathtub themed hidden picture game that would be appropriate for little kids. Each has the same game, but the games are color coordinated to match the boxes. And, whenever I get the chance, I like to put a dachshund or two into my illustrations!