Let's Go Digital!
Print magazines were having a digital revival in the '90s. Crayola Kids Magazine, published bi-monthly by Meredith Corporation, offered a variety of art styles, games and stories for young readers. It was my first foray into this type of publication and I absolutely loved it! Every couple months, I worked on anywhere from one to three activities, spot illustrations or promotional web items.
It was also my first step into the world of digital art. I remember the day I walked into the Crayola offices and saw all the drafting tables, drafting arms and markers being pulled out and replaced with computers. I was very young and out of school, but thought, "Uh, oh... this looks like trouble." I asked everyone I worked with, "Would you like it if I got a computer and started going digital?" Crayola said "YES!", Fisher-Price said, "YES!" I thought about it and then Bob Riley, the art director at Crayola Kids called.
My phone conversation with him went something like this, "You can do the art any way you want, as long as it looks good, but we'd prefer digital if you can do it, and we need it in one month." I said, "Sure! I can do it digitally." I hung up the phone and went out and bought a Macintosh Quadra 605 computer, Photoshop, Freehand and Adobe Streamline. I had one month to figure all this out.
The game was What's Different? to be included in the upcoming dinosaur issue. Hand inked on vellum, scanned and converted to vector. The art was very simplistic compared to the art I am doing today, but at the time, there were so many obstacles, beyond frequent computer crashes, tube-styled monitors and using a mouse. On top of this, I couldn't email the file and the file had to fit on a 1.4MB floppy disc (Syquest and ZIP Drives were still out of reach). And these limitations went on for quite a few years. It was a golden age for FedEx. The job got done, I figured out how to make an illustration in the computer, I sent off my invoice, and more digital work rolled in soon after.
Bigger And Better Things!
I worked on the magazine for about five years, writing and illustrating games. Multiple computers and programs later, the illustrations were getting more complex. Some being built entirely in the computer. Many, still being hand-inked, scanned and added on from there. The ROW, ROW, ROW series as we referred to them, were some of my favorites. I became the "go-to-guy" for these, writing and illustrating about twelve in all. Here's one I always liked, 9 Shipmates In A Row.
Eventually, I began getting commissions from Sesame Street Magazine, Kid City, Scholastic, Better Homes & Gardens, and even Esquire to write and create children's magazine activities. It became the stepping stone for my future work with corporate promotional books and kids restaurant menus.
by Joe Lacey