Shiverin' Scoops Game Cards
"We all scream for ice cream, especially when it's this much fun!" And... when it's a really fun project to work on! I designed and illustrated four place cards for Fisher-Price Games Shiverin' Scoops. The game included a motorized cone that shakes when you pick it up. Each player tries to add a scoop, balance the cone while placing it on the game card of the next player. The player who adds the last scoop wins!
The cards were to be one design with the only change being the color of the floor, and that would be done with an overlay. But the art department wanted to see four concepts in order to pick from one. I submitted my designs using the two kids shown on the red card. They liked them all, and instead of illustrating one card, I got to illustrate four cards and add a few more kids to the scenes.
I don't recall any major problems working on these illustrations. For once, the airbrush didn't accidentally spatter paint all over the board and there were no re-dos. This is one of the last physical airbrush pieces illustrated prior to going all digital. There really isn't a major difference in the look of my later airbrush paintings and my early digital paintings.
The best advice I received concerning digital paintings came from an art director at Mattel. He said
"Avoid using Photoshop filters unless you have to. Make your art look hand painted."
It's advice I still use to this day. Despite the fact that I like seeing the original art and holding it in my hands, I'm really happy that today all my airbrushing is digital! Package designs, product art... it all changes so quickly. The ability to easily edit the artwork is something I've grown fondly accustomed to.
I've illustrated and worked on quite a few games from Fisher-Price, including: Spin-Yo, The Lion Sleeps Tonight, Animal 2x2, Saucer Scramble, just to name a few. All of it now, of course, digital. Much of this work is in product development and interactive animations, which is why Fisher-Price seems a bit under represented in my portfolio. So many games and toys that never made it out into the world. But, I plan on posting a lot more of my work for Fisher-Price on this blog soon.
by Joe Lacey