The Model Magic™ Wizard was designed for Crayola's Air Dry Model Magic™ Modeling Compound. I wanted him to be very whimsical with a "chunky" look as if he were sculpted from clay. I first intended to make him out of real clay and have him photographed, but the art director said that wouldn't work. I'll talk more about that later.
I looked at a lot of older illustrators for inspiration. Andrew Loomis, who wrote many art instruction books, and Vernon Grant, the illustrator famous for his gnome characters as well as the creator of Kellogg's Snap!, Crackle! and Pop!® were two obvious influences. I didn't go though a lot of exploration and he sort of "magically" happened and was approved with no changes. Wow! that was easy! Or at least that's what I thought.
So, why not make him out of clay? It is Model Magic™ after all? Well, the package was produced quite a few years ago and the flexographic printing process had it's limitations. Printing the art onto a plastic/foil bag and with limited colors was the reason he became a painted illustration.
I ended up painting him twice. The first painting had more tones and textures and felt more like a basic character. The art director felt he needed to look like he was made out of solid white clay with more dimensional elements on his hat. Even with this direction, I pushed it a bit to include a few more darks around the face just to keep the character from fading out.
Below is the original packaging and a digitally restored version using a scan of the second unused painting. Despite all the concerns about the limited printing capabilities, the new wizard printed still ended up printing a bit dark and murky.
I was hoping that he would become the official Model Magic™ mascot. But he was used only once and for a very brief time. His debut opened and closed on this one package. Still, he holds a good place in my heart and the job was a lot of fun. It's nice to finally see him looking his best in this restored version! He's a happy little guy.
To see more of my art, please visit my website.
I produce illustrations and creative idea solutions for toys, packaging, publishing and advertising.
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