The BIG Silly Putty
I was watching Seinfeld last night with my wife. The episode was The Big Salad. I saw it when it first aired on September 29, 1994. Since then, I've probably seen this episode countless times — in reruns and in the DVD box set Seinfeld: The Complete Series. Let's face it, I'm a fan and have studied this show in minute detail. So, it was a total shock when watching The Big Salad for the umpteenth time when my wife shouted out, "That's your Silly Putty packaging!" WHAT?! I grabbed the remote, stepped the scene back and sure enough, there it was! All this time, Fluorescent Silly Putty hanging in the stationary store where Elaine had gone to buy a very expensive Rolamech 1000 mechanical pencil for Mr. Pitt. It's high on a shelf right behind the stationery store clerk. The clerk, by the way, is very interested in Elaine and she soon finds herself trying to elude his romantic advances.
The scene (the entire show) is very funny. I blame this for the reason I never caught the Silly Putty before. I'm always looking at TV and movie scenes for products or odd-ball stuff. But this time, Larry David had me sucked into the story and the characters a little too much.
To have this particular packaging appear even incidentally in a Seinfeld episode is such a thrill! Silly Putty was my first major toy packaging commission. I designed and illustrated four blister cards in this series — Classic Silly Putty, Fluorescent Silly Putty, Glow-In-The Dark Silly Putty, and Glitter Silly Putty. These packages appear to be extremely rare. I have searched the internet for several years and have yet to see them posted anywhere. I've never even seen them for sale on eBay! But now I've seen them on Seinfeld!
It's nice, too, that set people on Seinfeld chose Fluorescent Silly Putty. Of the four packages, it has the most distinctive 90s graphics. It fits really well into this time period. Nothing else is Silly Putty and nothing else is Seinfeld. I think it goes really well with a Big Salad!
Go HERE for more detailed information about my work on the Silly Putty series.
In another surprise moment, I spotted the Crayola Travel Color 'n Rub packaging just as Jerry and Elaine are leaving the stationary store! I illustrated all the characters for this package, too! WOW! I quickly jumped to the deleted scene included with the DVD hoping, wishing it would be Jerry saying, "Look Elaine! Silly Putty!" — It wasn't there, but I like to think it was shot and just ended up on the cutting room floor.
I produce illustrations and creative idea solutions for toys, packaging, publishing and advertising. I'm also a writer and fine art painter.
• MFA, Syracuse University